Founded in 1946 by Masaru Ibuka and Akio Morita , Sony was originally
called Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering
Company) and only officially changed to the name Sony Corporation
The name Sony derives from the Latin word sonus meaning sound
and the English word sonny-boy - a term used by the Americans
in the 1950's to denote a bright youngster.
Sony first repaired radios and manufacturing small numbers of
voltmeters, and produced the world first "pocketable"
transistor radio in the nineteen fifties.
Sony UK began in 1968 and was the first major Japanese company
to open a factory in the UK, and today they employ 4,500 people
in the UK in functions including Manufacturing, Sales and Marketing.
Sony is a company that is totally committed to being responsible
and has developed a worldwide strategy to reduce the ‘ecological
footprint’ created by the manufacture and use of Sony products.
Sony aims to reduce consumption of resources through use of recycled
or vegetable-based plastics that are made from biomass such as
corn or other vegetables and they have committed to minimising
the amount of energy devices consume whilst in standby mode.
In an award ceremony in Brussels on 1 February 2007, the European
Commission awarded Sony with a Sustainable Energy Europe Award
for its excellent results in maximising the energy efficiency
of its products, and in 2006 they obtained the group-wide, globally
integrated ISO14001, recognition for all the hard work and an
international standard for energy conservation, waste reduction
and environmental risk management.
Today the Sony Group is primarily focused on the Electronics
(such as AV/IT products & components), Game (such as PlayStation),
Entertainment (such as motion pictures and music), and Financial
Services (such as insurance and banking) sectors.